Did you know Netflix's subscribers watch 20% of the videos from their own choice and the remaining 80% from recommendations by Netflix. This clearly shows us the tremendous power of AI to influence our choices.
Now let's come to our A to Z brand for a moment. 35% of Amazon’s revenue comes from its product recommendation.
But how is that possible?
Let’s find out.
There are three main reasons for that:
AI recommendation is like your friend or your go-to YouTube influencer. Based on your interests, it recommends you products.
But, how is it going to be a game-changer for your business?
Previously, product recommendations were made with the user's purchase history. But now, the recommendation process is accelerated to the next level.
The AI recommendation engines work under a set of algorithms to collect, store, analyze, and recommend products. These algorithms help your business to hit your ‘high value clients’ directly so you don't need to lose time on filtering them from cold and warm leads.
Here are three ways that AI recommendation engine can enhance the user experience:
The AI recommendation engine functions with the goal of conversion. It is capable of converting a user to your ideal customer who will be loyal to your brand.
Now, you may have a doubt regarding how to implement an AI recommendation engine for your online business. Given the wide array of products available in the market, it becomes difficult to choose which software or service is really going to help your business.
We are here to guide you to the right software and services which will suit your business needs and give the maximum value.
Btw check out this really cool recommendation product Peritus Assistant