Before I explain to you what I think are the 7 best mindsets you must adopt if you wish to win in the market... Let me tell you a brief story about myself and my experiences
I have been an entrepreneur from a very young age, from selling ALL of my lemonades, to building interesting gadgets. I've always been motivated by making people's lives easier
In 2016 when I was pursuing my Masters in Computer Science at University of Illinois at Urbana-Champaign, I led a team of my peers to build an autonomous robot. At the time, this robot was very competitive compared to Industry Standards, and had it been given the right funding/enterprise customers, I would have been able to turn this into a business, a great world recognised robotics business at that. In fact a similar concept ended up being valued at $200M+ a few months later!!!
However, I was just too focussed on the product and getting things to work, so much that I never understood the importance of distribution, outreach and getting the word out!
After graduation, unlike many of my peers who decided to join big companies, I chose to work with startups. I like constraints, and I like out of the box solutions to problems. Startups are a great environment for people who enjoy solving such problems. I worked as a software engineer for several startups for the first few years of my career. But it quickly became apparent to me, that I had ideas, commercially valuable ideas and maybe I wasn't a great coder, instead maybe my strength was being the "ideas guy". I needed to take risks and indeed took risks.
This led to me starting up, Aten Ventures a venture studio. The business model is simple I help companies build and sell along with our partner network..... Through the experiences gathered at Aten Ventures, I have decided to spin up Bitbaza.io
What is out there in the market is insufficient to grow and the bills for these tools keep piling on without commensurate growth. Fragmented tools and processes lack the punch in enabling you to grow. You see, there are several email marketing applications, social media automation tools however very few distribution systems that put the experiences of the buyer and seller at the centre, and more so provide you a unified growth terminal. Our platform enables you to start hitting the right channels with the smartest strategies that work way way better than baseline!
Don't take my word for it listen to our customer's words....
Startups have a weird fascination with product in the early stages. I am here to tell you differently. Please focus 70% on distribution, 30% on product if you want to thrive. Not just in early stages but through the lifetime of your venture. A good product that is never used becomes a liability to the company producing it. And mediocre products with great distribution can go a long long way!!!
There are 2 main functions in a business (if you look at it simplistically) - Building and Selling. Product is the building (what you are going to sell), and how you end up selling and to whom you sell is the Distribution. Businesses rely on money in (input) to give you money out (output). Efficient businesses must be able to give you higher output for every unit of input.
Here is what good distribution can do for you:
