Marketing

Why SaaS Products Will Dominate In 2021

Post by
Suraj Venkat
Why SaaS Products Will Dominate In 2021

In recent years, SaaS - Software as a Service has grown from a little space to a flourishing industry. An important increase in demand for SaaS has led many organizations to enter the SaaS market, including start-ups and existing businesses.


With SaaS technologies such as Synctactic AI, companies can run online data analysis and SaaS software solutions without relying on running and installing applications on their personal computers and data centers. Knowing its flexibility, scalability, and security, the SaaS platform is commonly used by businesses worldwide for human resources and procurement, customer management, and retention.


The Future of SaaS


With the ongoing pandemic, the SaaS platform has helped companies combat these trying times. SaaS applications have assisted individuals to meet their IT requirements as well as save on additional costs. 


According to Garner, the SaaS market will grow up to $133 billion in 2021 from $85.7 billion in 2018. SaaS products are constantly changing the world. Starting from supply chain management software to Microsoft Office is now available as Software as a Service. This shows that the SaaS market is growing and you can expect a continued growth.



Below are a few amazing reasons and trends why SaaS products will be at the top of the game in 2021:


  1. Adoption: SaaS has made it easier in recent times than when businesses had to invest a lot. Years back, businesses needed to invest greatly by buying the required licenses, having large data centers, and subsequently arrange for hardware. But these days, even individuals have the ability to select a SaaS product they need and simply subscribe without making any prior investment.


  1. Artificial Intelligence (AI): AI is no longer new. The technology has strongly dominated the business space, doing things that seemed impossible about a decade ago and as of now, it is undoubtedly the most creative technology in the present SaaS market. When SaaS is linked with AI, it enables companies to get more value from their data, personalize and automate services, enhance security, and complement human capacity.


  1. Vertical SaaS: Businesses keep moving to the cloud, and their thirst for SaaS solutions to solve their pain points never stops increasing. As a major future trend in SaaS, vertical SaaS is already integrated with key point indicators, predefined metrics, and analytics that companies can use to assess and address day-to-day and long-term performance and processes.


This makes it easier for companies to obtain data and information from targeted customers, which plays a key role in achieving consumer oriented information. Using vertical SaaS is also one of the most effective ways to reduce customer acquisition costs compared to horizontal cloud platforms.


  1. Flexibility: The ability to adjust with changes is part and parcel of today's business expectations. SaaS offers you the flexibility to scale and remain agile as changes happen in the cloud. Using SaaS tools like Tech Variable has made it an easy process for new users to integrate and manage huge amounts of data.



SaaS has been available for many years now, and it's still around to stay. As more companies shift towards a cloud-based and data-driven existence, the capacity for offering real software innovations would continue to advance. With the recent trends showing a bright future for SaaS, the industry is said to be one of the most convenient and affordable options for businesses in 2021.